Mu bucuruzi bw’abacuruzi bato, kumenya neza uko wakora ibikorwa byo kwamamaza ni ingenzi cyane. Gukora ibikorwa by’imenyekanisha bihamye bituma abacuruzi babasha kugera ku bakiriya benshi, kugumana abakiriya basanzwe no kubaka izina ry’umuryango wabo mu isoko. Gusa abacuruzi bato bahura n’ibibazo bitandukanye mu bijyanye no kwamamaza, cyane cyane bitewe n'ubushobozi buke mu by’amafaranga n’ibikoresho. Ibi ntibigomba kugorana, kuko hari uburyo bwinshi bworoheje kandi bwiza bwo gukoresha, budahenze, bukaba bwatanga umusaruro mu gihe gito.

Gukoresha imbuga nkoranyambaga mu buryo bworoheje

Gukoresha imbuga nkoranyambaga mu kubaka izina

Imbuga nkoranyambaga ni igikoresho cy'ingenzi ku bacuruzi bato bashaka kwigarurira isoko no kumenyekanisha ibicuruzwa cyangwa serivisi zabo. Koresha imbuga nkoranyambaga nka Facebook, Instagram, na Twitter, mu buryo bworoheje kandi buhendutse. Ukoresheje ibintu nka videwo zisobanura uko ibicuruzwa byawe bikora cyangwa utanga ubutumwa bwa nyuma ku bicuruzwa bishya, abaguzi bashobora kumenya neza ibyo ukora no kugura ibyo ucuruza. Buri munsi, ugomba gutanga amakuru arimo agaciro ku bakiriya bawe, niba ari ifoto cyangwa video, kugirango ibicuruzwa byawe bibeho mu bitekerezo by’abakiriya.

Kwandika ibyo abakiriya bakeneye

Ibikorwa byo kwamamaza ntibigomba kuba gusa kugurisha. Abantu bashaka kubona amakuru afatika, bifite ibisubizo ku bibazo bafite. Iyo ushyizeho inyandiko n’ibyanditswe bikwiranye n’ibyo abakiriya bawe bakeneye, urushaho kubaka icyizere kandi ugahuza neza na bo. Binyuze mu gukora blogposts cyangwa ibyanditse bifasha mu gusobanura ibyo ukora, ushobora guhindura imyumvire y’abakiriya bawe ndetse no gukora ibikorwa bigira ingaruka nziza.

Gukoresha ubugiraneza bw'abakiriya: Ubuhamya n'ibitekerezo

Gukurura abakiriya baza ubakuye ku bandi

Kimwe mu bintu by’ingenzi ku bucuruzi bw’abacuruzi bato ni ugukora ibikorwa bya "word-of-mouth" cyangwa kwamamaza bivuye ku bakiriya. Mu buryo bworoshye, abakiriya bashobora gufasha abandi kubona ibicuruzwa byawe no gukundisha umuryango wawe abandi. Ushobora gukoresha gahunda zitandukanye nka "refer-a-friend", aho abakiriya bashobora gutanga izindi nshuti zabo ku kugura ibicuruzwa byawe maze bakabona ibihembo cyangwa impano. Ibi bikorwa ni bimwe mu buryo bworoshye kandi bwiza bwo gukomeza umubano n’abakiriya bawe no kubaka umubare w’abaguzi bashya.

Kubaka icyizere binyuze mu bitekerezo n'ubuhamya

Abakiriya bagira uruhare runini mu kugufasha kumenyekanisha ibicuruzwa byawe. Iyo abakiriya babonye serivisi nziza, bakomeza kuyigisha abandi. Kubaka icyizere cy’abakiriya bisaba guha abakiriya bawe uburyo bwo gusangiza abandi ibitekerezo byiza kuri serivisi cyangwa ibicuruzwa byawe. Ushobora kugerageza gukusanya ubuhamya ku rubuga rwawe cyangwa ku mbuga nkoranyambaga, bitabaye ngombwa ko utanga ibihembo. Ibi bizatuma abandi bantu babona ko ibicuruzwa byawe bifite agaciro kandi byizewe.

Gukora imishinga ifite umusaruro

Gukorana n'abantu bakurikirwa ku mbuga nkoranyambaga

Abantu bafite ababakurikira benshi ku mbuga nkoranyambaga, bita "influencers", ni bamwe mu bantu bashobora kugufasha kumenyekanisha ibicuruzwa byawe ku buryo bworoshye. Ukoresheje imikoranire n’abantu bafite ubushobozi bwo kugurisha, ntukeneye gushyira amafaranga menshi mu bikorwa byo kwamamaza. Ibi bigufasha kugera ku bakiriya bashya mu buryo bwa "organic" cyangwa nta kiguzi gikomeye. Ushobora gukora gahunda z’ubufatanye n’abakoresha imbuga nkoranyambaga, bagasangiza ababakurikira ibikorwa byawe, bakongera gutangaza ibyo ucuruza.

Gukorana n’abandi bacuruzi bafite ibicuruzwa byuzuzanya

Ubucuruzi bw’umwihariko bushobora kugera ku bakiriya benshi iyo bwifatanyije n’abacuruzi bafite ibicuruzwa byuzuzanya n’ibyawe. Urugero, niba ukora ibijyanye no kugurisha ibikoresho byo mu rugo, wakorana n'abacuruzi bafite ibikoresho byo guteka. Ibi bizatuma abakiriya benshi basobanukirwa ko ibicuruzwa byawe n’iby'abandi bacuruzi bihuye, bityo bitange umusaruro w’inyungu mu buryo buhamye. Ubu bufatanye ni uburyo bworoshye bwo kwamamaza nta kiguzi kinini, ugasangira inyungu.

Gukurikirana no gusesengura ibikorwa byose mu kwamamaza

Gushyiraho intego zigaragara no gukoresha KPIs

Mu bucuruzi bw’abacuruzi bato, ni ngombwa gukurikirana neza uko ibikorwa byo kwamamaza byifashe. Gushyiraho intego zifatika ni kimwe mu bintu by’ingenzi mu kugenzura niba ibikorwa byawe birimo kugenda neza. Ukoresheje "Key Performance Indicators" (KPIs), ushobora kumenya neza uko ibikorwa byawe by’inyongera bigenda, n’uburyo byazamura imikorere y'ubucuruzi bwawe. Gushyiraho intego nk'ibipimo by'ukuntu abakiriya bashya bagura cyangwa uko abari basanzwe bagaruka, bizatuma wiga ku byagezweho ndetse n’ibyo wagombaga gukora neza kurushaho.

Gukoresha ibisubizo by’ubusesenguzi mu gukora impinduka

Gukoresha "analytics" ni kimwe mu buryo bwiza bwo gukomeza guteza imbere ibikorwa byawe byo kwamamaza. Mu gukoresha ibikoresho nka Google Analytics cyangwa Facebook Insights, ushobora kubona neza uko ibikorwa byawe byifashe mu mbuga nkoranyambaga cyangwa ku rubuga rwawe. Ibi bisubizo bituma ushobora kumenya neza niba imenyekanisha ryawe rikora neza cyangwa niba hari ahakenewe impinduka. Mu buryo bwiza bwo gukurikirana ibipimo no guhindura gahunda, biragufasha gukomeza guhindura imikorere ukurikije ibyo wamenye.